Gain more visitors is the primary target of every professional bloggers. To gain more traffic to our blog we need to achieve better search rank in major search engines. Many professional bloggers are developing unique quality content and updating their blog regularly but fails to get better search result. The reason is default blogger template is not very much search engine friendly. A little bit tweak can make blogger templates search engine friendly.
Why Blogger posts fails to get in search engine results?
The most important part of a web page to gain search engine attention is its title tag. According to Google webmaster guidelines title tags of each pages on your website should be unique. As the title tags on your website or blog are more similar , you are loosing the search engine trust. So it is the duty of each webmaster or blogger to maintain unique title tag for each post. Now lets check how blogger works.
The title tags of every blogger (default) posts look like
Blog title + Post title
So if you have a long attractive title for blog that will repeat to every blog posts. It is known that only the first 62 characters in title tag are considered by Google and other major search engines. So we are loosing the important places in title tag with a non relevant [blog's] name. So we need to change the title tag structure as shown below.
Post title + Blog title
Now we have the advantage that search engines will take the post title first. To change the blogger title structure we need to edit default blogger template.
1. Log on to Blogger account and click on Layout
2. Click on Edit HTML
3. Change the HTML code for title tag
Change the code below
with the following one.
4. Save the current template.
Now the title tag will be like
Blog post + Blog name
I found this Blogger template tweak from the following website.
http://www.eblogtemplates.com/improve-your-google-rankings-in-one-easy-step/
I really appreciate their work on this blogger code. For more details I recommend you to visit their website.
0 comments:
Post a Comment